TOKYO – Japan is far from reaching its desired 60 million annual visitors by 2030, but is already grappling with overtourism as its famous omotenashi hospitality – the idea of wholeheartedly serving guests – is pushed to the brink.
Some areas are struggling with congestion, either all year round like in Kyoto or seasonally like Hokkaido’s Niseko in winter or Tokyo’s Nakameguro in spring.
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